The name “Heinemann” will shine out in blue, red and silver above the new Duty Free shop in Budapest’s SkyCourt. Immediately after the central security checks, the new walk-through shop “Heinemann Duty Free” will open up. In the store, customers will be greeted by an exciting world of adventure and comprehensive service, luxury shopping and entertainment. At Budapest, Heinemann will invest a total amount of 3,5m euros, 45 additional jobs will be created.

When the new SkyCourt opens its doors at Budapest Ferihegy Airport in March 2011, Heinemann will be present with its own branded concept. As Co-owner Gunnar Heinemann explains: “We would like to gain the loyalty of our customers through our family name. Customers should be aware that they are choosing Heinemann. We give duty free a face and add personality to the business. We are the only family-owned business in the globally operated duty free market. Our brand is not based on an artificial name. More than 130 years of trustworthy and consistent performance have made our company grow and we want to communicate this success to our customers.” Jost Lammers, CEO of Budapest Airport: “We have been working together very successfully with Gebr. Heinemann since 1998. We are proud to be renewing and continuing this working relationship for the future. Indeed, my advice to other airports is to also join forces with Gebr. Heinemann.”

A world of adventure: promotional stages with changing presentations

Heinemann Duty Free will be offering an exciting world of adventure in which there will always be something new to discover, surprising customers beyond their expectations. Regularly changing productions will be created on impressive promotional stages called “Heinemann’s Choice”. That’s sure to awaken the curiosity of both holidaymakers and frequent flyers alike, secure in the knowledge that the Heinemann stages will always be offering them variety and entertainment.

In addition, regional highlights, specialties and delicacies are presented in a promotion area called “Regionals” in the Heinemann Duty Free shop. The area will be furnished by Budapest

architect's office GEON. With Hungarian red wines, Tokaji or goose liver, every traveller will have the last-minute chance to pick up a piece of Budapest before they fly. Regional products are very popular with shoppers at Budapest Airport. Currently, every fourth item sold in the Travel Value & Duty Free shops operated by Heinemann in Budapest is a Hungarian product.

Full service for air travellers

The variety on offer in the new shop will be evident to passengers at Budapest Ferihegy Airport immediately after they have passed through the new security check. Thanks to Heinemann’s walk-through concept, they will be able to save time and make their purchases directly on the way to the gate.

Heinemann’s plan is to use service innovations like these to make it stand out from other operators of Travel Value & Duty Free shops. With the new store, full-service will be available to customers even before they enter the airport. Thanks to pre-ordering, passengers will be able to place their orders even before they set out on their trip, by phone or online. Their purchases will then be there for them at the service counter in the shop, ready to be picked up almost on a walk-by basis.

The new brand Heinemann Duty Free will also be introduced in the existing shop in Budapest Airport Terminal 1 from March 2011 on.

Anyone in possession of a valid boarding pass can shop in the Heinemann Duty Free. Whether they are travelling on flights within Europe or heading for distant continents – independently of the flight destination, every passenger pays the same price. The only exception to this are domestic and duty free tobacco items, due to the tax and customs conditions that apply.

The Heinemann Duty Free shop is not the only outlet that the Hamburg-based company plans to open in the SkyCourt. Two new concept shops will also be launched: one offering high-quality fashion from Hugo Boss and Polo Ralph Lauren, the other stylish collections from Burberry, Montblanc and Longchamp.

For the first full year of operation, Heinemann anticipates turnover of approx. 50m euros; for 2010, 40m euros are expected. With the opening of the SkyCourt, Gebr. Heinemann’s shop area at the airport of the Hungarian capital will expand significantly – from 1,300 m² so far to about 2,200 m² in the future. The new Heinemann Duty Free shop in the SkyCourt will have an area of 1,400 m². In addition to the SkyCourt shop, Heinemann Duty Free shops in the non-Schengen area of Terminal 2B with 120 m², and in Terminal 1 with more than 260 m² will secure that all departing passengers from Budapest Airport have their chance to shop at one of the Heinemann shops. Two brand shops, one for the brands Hugo Boss and Polo Ralph Lauren and the other for the brands Burberry, Montblanc and Longchamp will each open on 200 m².

Numerous new jobs in the SkyCourt

45 new jobs will be created. The company will then employ a total of 160 people at Budapest Ferihegy Airport. Worldwide, 5,000 people work for Heinemann.