Hamburg/Frankfurt, June 4th 2014 – Gebr. Heinemann teamed up with French luxury food brand Fauchon to offer passengers at Frankfurt airport fresh Macarons from Paris. Fresh Macarons as well as sweet and savoury gourmet products will be presented at Heinemann’s Z-Main Non Schengen Shop until the end of June at a special Fauchon counter.
The Macarons are available in eight delicious flavours: chocolate, vanilla, praline hazelnut, pistachio, raspberry, lemon, caramel and coffee. The sweet and savoury gourmet gift selection, meanwhile, includes a French aperitif set featuring Bordeaux wine, duck foie gras with toast and cheddar crepes. “For the first time ever, Macarons from Fauchon are available in a German airport and we are very proud and happy to be the first retailer offering them”, says Rüdiger Stelkens, Head of Purchasing LTC at Gebr. Heinemann.
"We work with our partners to create intriguing brand experiences which surprise travelers and the first Macarons Pop Up Counter we have in Frankfurt is a great example of it.” “We have been working for a long time with Heinemann because they value luxury brands like Fauchon and they are always willing to bring newness to the market“, adds Olivier Morel, Vice President International Fauchon.
Fine foods: duty free shops with a delicatessen
Premium olive oil, spices, antipasti, seafood, truffles, teas and coffees – with the opening of the new duty free shops in Z-Main in Frankfurt in October 2013, Heinemann is offering travelers an experience that includes an upscale delicatessen with fine foods that make perfect gifts. The company is thus placing its faith in culinary delights from around the globe. Many of the top quality products are sourced from Italy, Spain and France, countries where luxury and quality are big sellers. The traditional French company Fauchon is one of three main brands which is given pride of place in the shop. “In partnership with Fauchon we have developed special gift-style packages and sets for passengers which delight our customers and are highly appreciated”, adds Stelkens.
Full service for air passengers
Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free and every shopper pays the same price, regardless of destination. The only exception to this rule is tobacco goods, owing to the mandatory duty imposed on these products. Before leaving home, passengers can pre-order goods online from Heinemann by visiting heinemann-dutyfree.com. Approachable, highly skilled staff bring the Heinemann brand to life and ensure shopping at the airport is always a special occasion.
About Fauchon
Founded in 1886 in Paris, Fauchon has 50 points of sale in airports in 15 countries. The multi-specialist brand offers pastry and bakery items, fine grocery goods, confectionery, gifts, chocolate and tea. The travel retail line ranges between 50 and 100 skus with a limited selection of best-sellers and a focus on the fastest rotating items to increase purchase. The company exports to more than 42 countries and 70% of its retail revenues are generated abroad.