The name "Heinemann" glitters above the entrance of the duty free shop at the new terminal of Bratislava Airport. Renowned travel-retailer Heinemann has developed a new brand concept. "We would like to gain the loyalty of our customers through our family name. Customers should be aware that they are choosing Heinemann," explains the company’s owner, Claus Heinemann. "We give duty free a face. Heinemann is the only family-owned business in the globally operated duty free market. Our brand is not based on an artificial name."
Zdeněk Schraml, CEO of Bratislava Airport adds: "Heinemann entered the Slovak market in 2007, when they took over the operation of the duty free shop at our airport. Since then thanks to Heinemann, our passengers enjoy shopping awide selection of perfumes, cosmetics, spirits, confectionery, fashion, accessories and tobacco products. As one of thecompanies with thelongest tradition in duty free retailing in the world, Heinemann, to us, is aguarantee of high quality service and an attractive selection of goods. That’s why we are very happy, that this renowned retailer will be able to further expand and broaden its offer in Bratislava thanks to the retail premises in the new terminal. We are convinced that with our new attractive premises and with the new marketing concept, the Heinemann shop will become an important part of ajourney for every departing passenger in Bratislava."
Above the entrance to the Heinemann Duty Free shop shines the new logo: three red sails resembling shopping bags. But not only the name and the design have been changed. Heinemann has enhanced the concept of the Travel Value & Duty Free Shops and is focusing on three significant details: First, the combination of international brands at low prices and a stunning new range of products; second, full service for the customer; and third, enthusiastic personnel – excellently trained and friendly employees ensure the shopping experience is something special at the airport.
Heinemann creates an exciting world to explore where there is always something new to discover. An alternating assortment of products will be upgraded every two months. Customers will find products never expected in an airport. Claus Heinemann: "Our job is to track down new and exclusive products around the world and present them in our shops." This stimulates the curiosity of vacationers as well as business travellers. In addition, regional highlights, specialties and delicacies are presented in a promotion area called "Regionals" in the Heinemann Duty Free Shop. Visitors to Bratislava will find typical Slovak spirits, liqueurs, favourite wafers, chocolates, regional souvenirs and memorial gifts. Anyone with a valid boarding pass can shop at Heinemann Duty Free. Whether the flight is domestic, Europe-wide, or to a distant continent, the customer always pays the same price. The only exception is tobacco due to the tax status.
Heinemann also promotes service innovations to reinforce its image in the mind of the consumer. Travellers are able to call in their orders or shop online before arriving at the airport. The purchased items can then be picked up at the shop on the passengers’ way to the boarding gates. Purchases can also be gift-wrapped. Additional services are already in the pipeline.
www.heinemann-dutyfree.com
