Hamburg/Cologne, 17th April 2014 – The Heinemann Duty Free shop at Terminal 1 of Cologne Bonn Airport has presented an expansive facelift to shoppers. The modernised walk-through shop, where three separate zones have been combined into a single retail space as part of the refurbishment programme, is situated just after the main security checks.
The shop now aims to surprise air travellers with even more branded international goods at low prices coupled with innovative services. To give one example, free make-up consultations – including quick make-up sessions – are offered to women in a special Make Up Corner; elsewhere selected spirits can be sampled shortly before take-off at the spacious Tasting Bar.
Following the 230-square-metre expansion, the shop has unveiled a contemporary store planning concept that promises maximum clarity, special promotional spaces for surprising new products and ranges and even greater savings for customers. One international first is the new, 90-square-metre 'shop in shop' specially developed for Heinemann to showcase 4711, a traditional German Eau de Cologne. The design of the special shop reproduces the brand's blue and gold colour scheme. Travellers can now browse all 4711 products on large white display units in a modern environment: the original 4711 Echt Kölnisch Wasser scent, 4711 Acqua Colonia with natural essences, 4711 Nouveau Cologne and new 4711 Wunder Wasser.
“Today we are delighted to be opening our redesigned shop with the management team of Cologne Bonn Airport, our partner of many years. This airport is the birthplace of our airport retail business. After all, this is where we took a chance on Duty Free retail in 1969, a new business area to us at the time,” reveals Gunnar Heinemann, owner of Gebr. Heinemann. As airport CEO Michael Garvens adds, “With its walk-through concept, this bigger, brighter, modernised Duty Free shop is a flagship for Terminal 1. The area that stages the world renowned 4711 Eau de Cologne is a special treat – its design combines the traditions of Cologne with the zeitgeist spirit.”
All travellers are welcome to shop at Heinemann Duty Free, whether flying internally to another city in Germany, to a European airport or long-haul to a distant continent – and all shoppers pay the same low prices. Several special services are also available to make the shopping experience even more enjoyable. Passengers who would prefer to leave their purchases behind and travel with less carry-on baggage, for example, can take advantage of a pick-up service on EU flights: purchases are stored by Heinemann and deposited just before the return journey for convenient and secure collection. It is also possible to place orders online before leaving home by visiting www.heinemann-dutyfree.com.
Approachable, highly skilled staff bring the brand to life and make sure shopping at the airport is always a special occasion.
Press contact:
Gebr. Heinemann
Lara Vitzthum, Head of Corporate Communications
T: +49 40 3010 2186
Cologne Bonn Airport
Walter Römer, Head of Corporate Communications & Spokesman
T: + 49 (0)2203 402 440
walter.roemer@koeln-bonn-airport.de
Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the three most important players on the global travel retail market. The Hamburg family-owned business supplies over 1,000 customers in over 100 countries. As far as the retail trade is concerned, Gebr. Heinemann is active at no less than 61 airports in 27 countries where it operates 230 Heinemann Duty Free & Travel Value shops, Concept shops and boutiques for internationally renowned brands. The company also runs boutiques on cruise liners and border shops. Since 1879, Heinemann has had its headquarters in what is now the HafenCity area of Hamburg. The company is managed by cousins Claus and Gunnar Heinemann, who represent the fourth generation of the Heinemann family. Gebr. Heinemann achieved consolidated group turnover of €2.4 billion in 2012.
