Between mid-October and the end of November, the Heinemann Tax Free shop at Copenhagen Airport will be transforming its ‘Brand Box’ into a unique Veuve Clicquot fashion Atelier. Adorned with sundry sewing equipment – just like a fashion designer’s Atelier – the promotional space will radiate the characteristic colours of the Veuve Clicquot yellow label. Its inspiration is the creative ambiance of Parisian fashion with a “so Clicquot” twist.

Fashionably Clicquot: from Brand Box to design studio In a close collaboration between Heinemann, Veuve Clicquot and Danish designer Ole Yde, the special pop-up fashion Atelier is now featuring the latest limited edition of the brand’s champagne in a promotion dubbed ‘Fashionably Clicquot’. Every bottle is sold in a cooler that mimics the artful swish of a skirt. Fashionably Clicquot brings a hint of exclusivity to the stopover and will be the perfect fashion accessory for any international traveller.

“We are delighted to be implementing this extraordinary concept with our long-standing partner Moet Hennessy. The studio theme is an idea that inspired us,” says Rüdiger Stelkens, Gebr. Heinemann’s Head of Purchasing (Liquor, Tobacco and Confectionery). “Our aim is to keep on surprising customers with unusual campaigns and products, and we’re achieving that with the new concept in Copenhagen.” The Brand Box – a space dedicated to exhibitions and promotions at the entrance to the modern store – enables selected top brands to showcase their products for up to three months.

The fashion Atelier is a one-of-a-kind collaboration between Heinemann, Veuve Clicquot and the Danish designer Ole Yde, who will be exhibiting two of his dress creations in support of the campaign. Throughout the promotion, customers visiting the Heinemann Tax Free shop will have the chance to win one of these dresses. YDE is an exclusive off-the-peg label from Copenhagen producing elegant yet playful fashion creations. The dresses on show have already caused a splash at Copenhagen Fashion Week.

Full service for all air passengers This April, six innovatively remodelled and redesigned Tax Free shops operated by Gebr. Heinemann Retail ApS, a subsidiary of Hamburg-based Gebr. Heinemann, opened their doors at Copenhagen Airport. As well as leading international brands at attractive prices, all stores feature a clear layout and special promotional spaces for surprising new products and ranges. Heinemann and Copenhagen Airport conduct regular reviews to confirm passengers save cash on their purchases. In the Tax Free shop, all perfumes and cosmetics in the regular range are offered at a guaranteed 20 percent discount on normal High Street prices in Denmark.

Gebr. Heinemann and Copenhagen Airport are also hoping their excellent service will be equally popular with shoppers. Passengers departing from Copenhagen can place orders online before leaving home by visiting www.taxfree.dk; their purchases will be ready for pick-up and payment – practically in passing – at the Tax Free shop. The chance to shop on the way to the gate saves passengers valuable time.