It’s take-off time for the new terminal at Vienna International Airport – and for Heinemann Duty Free. Across a retail space of more than 2,000 square metres in the new terminal, Heinemann Duty Free has unveiled four stores along with a Hugo Boss brand shop. Right after the security checks in the departures zone, passengers can now look forward to international branded goods at low prices as well as Austrian specialities and delicacies and exclusive new products available only at the airport. As one of the biggest employers at the new terminal, the company Gebr. Heinemann has also created 80 new jobs; as a result, the team greeting shoppers with a warm welcome and friendly service is now 230 strong.
“Vienna Airport and Heinemann Duty Free have been partners for many years, and we look forward to continuing our successful working relationship in the expanded terminal,” said Julian Jäger, Chief Executive Officer of Flughafen Wien AG. “Now that the new stores are open, we will work together to offer passengers a shopping experience that is even more interesting and diverse,” continued shop owner Gunnar Heinemann. “Vienna is the airport for the capital of Austria and a transport hub for Europe, so this is an important base for our company. We are delighted to be bringing the Heinemann Duty Free brand to the new building and offering our customers even more good deals and services.”
Surprises abound on promotional stages
Alongside the three red sails of the company logo, the Heinemann name beams out in red, blue and silver above the shop entrances. The company – one of the three most important players on the international travel retail market – is bringing a new face to the duty free business in Vienna, inviting travellers to experience an exciting world of surprises that is sure to exceed their expectations. A section of floor space has been reserved for evolving product ranges that change every other month. These Heinemann’s Choice promotional stages are used to showcase exclusive new offers and products passengers would never expect to see at an airport, thereby catching the attention of frequent flyers and holidaymakers alike.
Regional specialities from Austria
Another special feature of Heinemann Duty Free shops is the Regionals zone, where leading products, specialities and delicacies typical of the region are presented. At the new terminal in Vienna, this space was designed by renowned Vienna-based architects Coop Himmelb(l)au. The shape of the store furnishings they created was inspired by the Viennese waltz: the architects transmuted the movement generated by the steps of the waltz, its tempo and the sense of floating into actual display units. “Our approach gave rise to an expansive, dynamic sculpture that sways through the shop rhythmically,” revealed Professor Wolf D. Prix, co-founder of Coop Himmelb(l)au. A discreet Johann Strauss melody playing in the background completes the impression: the volume is set at such a level that shoppers are only faintly aware of the melody as they pass by, yet find themselves increasingly drawn to it as they move closer to the Regionals zone. The display is painted in eye-catching gold, conjuring echoes of Vienna’s art deco architecture.
“The duty free shops at Vienna Airport have an Austrian identity thanks to our wide selection of typically Austrian products,” believes Heinemann Retail Manager Constantin Wiesmann. “By embracing the theme of Austria as a place with much to enjoy, we are inviting shoppers from all over the world to take a piece of the country home with them.” Featured Austrian products include select wines from Esterházy (cultivated on a wine-growing estate south of the capital, close to Lake Neusiedl) and sparkling wine from the Austrian manufacturer Schlumberger. “Other firm favourites with travellers are premium quality pralines by Heindl and the famous Julius Meinl coffee.” The product range also features fine brandies from Reisetbauer of Upper Austria, the Gölles distillery in Styria and Hämmerle – and it wouldn’t be complete without Marillenschnaps from the Wachau region and a variety of Mozart liqueurs.
The TÜV Rheinland technical inspection authority, whose independent experts regularly review prices, has verified that duty free shoppers do save cash on their purchases: they found that 90 percent of featured products at Heinemann offers shoppers savings of up to 30 percent on both High Street and online prices. Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free. Regardless of destination – whether flying internally to another city in Austria, to a European airport or long-haul to a distant continent – every customer pays the same price. The only exception to this rule is tobacco goods in view of the mandatory duty imposed on these products.
For more information, please visithttp://www.heinemann-dutyfree.com/wien_en
