Heinemann Duty Free doesn’t just trade in Duty Free goods: we do business with passion. This is no empty claim, as any customer who has visited any of our airport shops will testify. Day after day, staff members succeed in creating a unique and highly personal mood through their own dedication and empathy.
And that’s no accident – because we believe in the people who work for us more than all of our eye-catching store concepts, premium brands or shop designs. Whether shopping at the airport or online, those who visit Heinemann Duty Free can always expect much more than leading brands, thanks to our staff: they can look forward to the warm feeling that comes from being advised and served not just competently, but personally.
With Heinemann & Me, we are also the first company in international travel retail to develop a very personal customer loyalty program that not only offers privileges when shopping at Heinemann Duty Free, but also provides all members with very individual offers around their home airport - hundreds of thousands of travellers already benefit from these advantages.
Since 2008 we have been operating Duty Free & Travel Retail shops under our own retail brand "Heinemann Duty Free". The key to success lies in our brand values "personal, surprising, service-oriented". These values are reflected in all areas of the shop concept - from the architecture to the product range and the performance of the employees. The interior is largely responsible for the individual touch of each Heinemann Duty Free shop. Our experience shows that travellers want to feel where they are. That's why the Local Sense concept is a major focus, with a regional area at each location being a highlight, where travellers are presented with regional specialties and delicacies. For them we work together with world-famous architects and designers of the respective city or country to translate the local essence into a design.
In addition to shops under our own brand "Heineman Duty Free", we also operate shops worldwide in a joint venture network under other names, for example in partnership with airports such as "Frankfurt Airport Retail" or with local partners such as "Unifree Duty Free" in Istanbul. The many years of close cooperation and the combined know-how of our joint venture partnerships pave the way for further strengthening the retail business at airports and for responding jointly and optimally to future developments in international travel retail and to the changing needs and requirements of travellers, including in the flourishing field of e-commerce.
Gebr. Heinemann not only gives a face to the core duty free segment, but in cooperation with premium and luxury brand manufacturers, it also runs the world's most sought-after premium, affordable luxury and top luxury brands in the fields of fashion & accessories and watches & jewellery in licensed mono-brand boutiques at airports. Internationally renowned brands such as Hermès, Gucci, Saint Laurent, Bottega Veneta, Hugo Boss, Bvlgari, Burberry, Ferragamo, Alexander McQueen, Chloé, Givenchy, Off-White, Breitling, Cartier, Omega, IWC or Montblanc guarantee travellers an exclusive, high-quality range of products.
In addition, the multi-brand concepts developed by Gebr. Heinemann bring the design and atmosphere of international department stores to the most important international airports, making shopping for passengers a special, extraordinary travel experience. The individual and tailor-made concepts offer the brands excellent visibility.
Flourishing retail is sustained by innovation. This is why Gebr. Heinemann keeps developing exciting, distinctive shop concepts that create an exceptional traveller experience in the airport world. Examples include the “Bazaar” at Istanbul Airport, fashioned in traditional Turkish style, or the Destination Hamburg shop at Hamburg Airport.
The focus of our attention is constantly on the traveller: Whether a traveller prefers to shop online or at the airport, collect pre-ordered and -packaged goods en route to their destination or take advantage of our convenient Home Delivery service (only available to passengers travelling within the EU, the delivery address must be in Germany), Heinemann Duty Free meets the personal wishes of each individual passenger.
