Hamburg, 18.05.2018. Fine food – it's the key to enjoying a high quality of life. Where better to celebrate this than in Munich, Germany's undisputed capital of 'joie de vivre'? Munich Airport, therefore, instantly suggests itself as the ideal location to showcase a remarkable marketing campaign: called "Taste the World", this will be the first time that the Travel Value & Duty Free Shops operated by eurotrade welcome its customers with a large promotional area designated exclusively for the presentation of fine food items. The products on offer across this 35.5 square metre event space range from healthy olive oil, exotic spices, the finest salami to sophisticated speciality teas and coffees, to unusual varieties of cheese, exquisite nuts and macarons. The event shop itself boasts a suitable Mediterranean-style, old town ambience, with inventive decorations created from natural stone, a great deal of wood and countless market stalls crafted with love.

"We want our airport distribution clients to allocate more space to fine food in their shops. This category is a promising additional source of business with considerable potential, and it is distinctly different from the rest of the assortment without forcing other products to compete. Fine food and the classic assortment complement each other perfectly", says Carsten Menck, Director Sales of the Airports Europe distribution department at Gebr. Heinemann. These products make wonderful souvenirs for those returning from a trip, and are also excellent gifts for business partners. "Our idea", says Carsten Menck, "is for airline passengers to surprise their loved ones at home with fine food products, and then use those products to conjure up a magnificent meal – maybe using one of the suggested recipes on our Heinemann Duty Free Facebook Page".

Custom fine food concept made in Munich

An extended fine food range has already been tested at airports in Nuremberg, Billund, Aalborg and on the Faro Islands. Now MUC is the figurehead; after all, Munich Airport is one of Europe's largest aviation hubs. It will play host to the "Taste the World" event shop campaign throughout May and June 2018, in all eurotrade Travel Value & Duty Free Shops.

"The trust-based collaboration between the clients and Gebr. Heinemann has produced these new and significantly larger placements, as well as the campaign in Munich. In its role as distributor, not only does Gebr. Heinemann bring these and other forward-thinking ideas to the clients, it also works with them to continue developing ideas and tailoring their realisation to fit the clients’ needs", says Carsten Menck.

"The 'Taste the World' campaign is an ideal fit with the passenger profile at Munich Airport. We want to transform this category into an experience for travellers, to excite them and help them discover more fine food. We are pleased to have realised this in partnership with Gebr. Heinemann", says Nils Schirmer, Head of Purchasing at eurotrade.

This innovative presentation of the fine food range by distribution clients is new, though the assortment itself represents a long-standing tradition at Gebr. Heinemann. Six years ago, the Hamburg based company brought together the high-end delicatessen and classic Duty Free product lines under one roof in its own shops. In travel retail, Gebr. Heinemann was the first company to offer travellers such a diverse selection of fine food.

Press contact:

Gebr. Heinemann

Julia Knors / Corporate Communications

+49 40 3010 2186

j_knors@gebr-heinemann.de

www.gebr-heinemann.de